I don't think they get it

I don’t think most of the electronic media folks in Southeast Texas get it.

People want news they can use in their personal life.. Or that benefit’s the viewer… they want to know “what’s in it for me”

Here’s an example

There was a fire at Gerdau Ameristeel this week.

We covered the story with video of the fire and explained how the fire was made worse because of the limited number of fire hydrants in the area.

This is something that affects the public.

There was no danger to the public, so why focus on the fire?

KFDM didn’t cover the fire at all that morning (or at least not in the news block I saw while flipping through the channels)

KBTV sensationalized the fire… tried to make it seem like a huge industrial fire that threatened the region.

In reality, there was nothing explosive on site… no poison fumes…etc.

I believe the enquirer type reporting gives you a reputation, and this has always hurt channel 4.

There is no public benefit from sensationalism.

They even went live from the fire.

Come on.

I believe KBMT handled this story the best out of all three because it was not overplayed… and we focused on something that benefited the community.